AIOuditJournal
← All reports

Dit's Story

Meet Dit, the robot that reads signals

AIOudit and VIDEOudit have a new face. Meet Dit, a robot that listens to videos through its headset and reads pages with the light of its visor. We'll go through what its name means, how to read its faces and the promises Dit keeps, one at a time. By the end, you can try a 3-minute check to see for yourself whether your signal reached AI.

November 4, 2026CHROMETI Research6 min read

One robot for two services

Dit is an audit robot built in the CHROMETI lab. VIDEOudit audits videos and AIOudit audits web pages, and both use the same Dit. It has one shape, with a different color for each service.

First, let's hear Dit say hello.

Same Dit, two colors

Dit on a black background, shining its visor light on a video player
VIDEOudit Listens to videos Black and yellow. While the headset glows, Dit listens to the video.
A white Dit on a blue background, shining its visor light on a document
AIOudit Reads pages Blue and lime. Dit shines its visor light to read the page.
DIT "Dit! I'm Dit, the robot that reads signals. I check first whether your signal reached AI."
Dit only says lines written for it. It isn't a chatbot for open conversation. It's a guide robot that tells you how far along the audit is.

The name comes from the shortest signal in Morse code

Dit's name holds two meanings. The first one is easy. VIDEOudit, AIOudit. Both service names end in dit.

The second one is Morse code. Morse code builds letters out of short and long signals. Radio operators learn them by sound, saying the short signal as dit and the long one as dah. The American Radio Relay League (ARRL) also recommends learning by sound rather than memorizing dots and dashes by sight.

The fun part is how length is measured. In the international standard, ITU Recommendation M.1677-1, every length is set from a single dot. A dash is three dots long. Signals inside the same letter are one dot apart, and letters are three dots apart. In other words, one dot is the ruler for all of Morse code.

Measure DIT with that ruler, counting one dot as 1 unit, and you get this.

DIT in Morse code, with one dot as 1 unit

D I T 7 3 3 3 3 0 19 units
Signal (dot 1, dash 3) Gap between letters 3 Gap inside a letter 1
The name Dit is a 19-unit signal. We drew it exactly to the length rules of the ITU international Morse code standard. That's why Dit's logo and patterns carry –·· ·· –.

Built to catch signals that disappear

Dit's story starts like this. Every day, countless videos and pages go up. But only some of them reach AI's ears and eyes. The rest of the signals fade away without anyone noticing. That includes videos that took days and sites built over years. The CHROMETI lab made Dit to catch those fading signals.

It sounds like a story, but Google itself says a signal can stop partway. Google Search works in three stages. A crawler bot finds a page and downloads it. The content is analyzed and stored in the index. Then, when someone searches, Google picks the information that fits the question and shows it. Google also notes that not every page makes it through all three stages, and that it doesn't guarantee a page will be crawled, indexed or served.

How a signal gets to an AI answer (based on Google's public guidance)

  1. 01 · Crawling A crawler bot comes by An automated program finds the page and downloads its text, images and videos.
  2. 02 · Indexing The content gets filed Google works out what the page is about and stores it in a large database called the Google index.
  3. 03 · Serving Picked to fit the question When someone searches, Google returns the information most relevant to that question.
  4. 04 · AI features As a link in an AI answer To be a link candidate in AI Overviews and AI Mode, a page needs to be indexed and eligible to show a snippet.
Not every signal makes it to the last box. Wherever it stops, from the outside it looks the same: "it doesn't show up."

There's some good news, too. Google says there's no special optimization you need to do to appear in AI Overviews or AI Mode. And because AI features split a question into several branches and search them all at once, they can show a wider range of links than regular search. If the basics are in place, there are more ways in than you might think.

What its body means: it listens with a headset and reads with a visor

Dit's look comes straight from what it does. Learn just five parts and you can tell at a glance what Dit is doing.

Dit's five parts

Dit's basic look: a white body, a dark visor and a headset on each side
  • 1 · Antenna dotThe first Morse signal, "·". It matches the dot in front of both service logos, and it blinks during an audit.
  • 2 · VisorThe eye that reads pages. When a light moves back and forth across the visor, Dit is 'reading'.
  • 3 · HeadsetThe ears that listen to a video's sound. They glow in VIDEOudit.
  • 4 · Chest gaugeShows how far along the audit is.
  • 5 · Offset shadowIt borrows the thick outlines and offset shadows of the site's input box and buttons, so the screen and Dit look like a set.
A moving scan bar, headset ears and an offset shadow. These three are the signature that sets Dit apart from other robots.

Dit's face changes with each stage of the audit. That way, its expression alone tells you where things are.

Reading the audit status from Dit's face

Default face with two vertical bar eyes
DefaultWhen waiting or saying helloThe two vertical bars inside the visor are its eyes.
Reading face with a horizontal scan bar across the visor
ReadingWhen auditing a page"Dit is reading the page."
Listening face with small eyes and sound waves from the headset
ListeningWhen auditing a video"Dit is listening to the video."
Found-it face with big round eyes and a signal from the antenna
Found it!When it finds something to fixIts eyes go round and a signal spreads from the antenna.
Done face with smiling eyes and both arms raised
DoneWhen the report is ready"Your report is ready! Let's start with what to fix."
Stuck face with drooping brows and a bead of sweat
StuckWhen it couldn't read"Dit got stuck at the door. No credits were used."
Dit doesn't hide the stuck face either. If it couldn't read something, it says it couldn't. That's how Dit works.

Three promises Dit keeps

If you've ever received an audit report, you may remember a page full of red marks and no idea where to start. Dit promised to work the other way around.

Dit's promises

Promise 01Starts with what you do wellIt points out what's already working first. Once you know what to keep, the rest is easier to fix.
Promise 02Says so when it doesn't knowAnything it didn't measure isn't a zero. It's "Not measured".
Promise 03Tells you what to fixHow Dit reads is the CHROMETI lab's secret. But Dit tells you everything you need to fix.
All three promises stand on the side of the person reading the report. The report itself keeps the calm, expert voice it has now.

The same idea helps when you count things yourself. Say you asked three AIs the same question to see whether your brand shows up, but one of them wouldn't load, so you never got to ask it.

It depends on how you record the one you couldn't ask Example

Counted as 0 Mentioned by 1 of 3, 33%
A · Mentioned B · Not mentioned C · Treated as not showing up
The one you never checked gets mixed into "didn't show up".
Marked Not measured Mentioned by 1 of 2, 50%
A · Mentioned B · Not mentioned C · Not measured, check again
What you checked stays apart from what to check again.
Same results, yet one says 33% and the other 50%. The numbers in this example are made up to explain the idea. When you count by hand, keep the one you couldn't ask as "Not measured", not as a zero.
One more thing. Besides the short signal dit, Morse code also has a long signal, dah. It's three dots long. If Dit is the signal that reads a single moment, who will be the signal that watches over a long stretch of time? We'll tell that story a little later.

A 3-minute check you can do today

Let's try what Dit does, once, by hand. It's the smallest way to see whether your signal reached AI.

  1. 1 min · PickWrite down one customer questionWrite one sentence a customer would actually ask AI. Something like "Recommend a good ○○".
  2. 1 min · AskAsk three times in a temporary chatIn a window that doesn't use memory or history, like ChatGPT's Temporary Chat, ask the same sentence three times.
  3. 1 min · RecordWrite it as "N out of 3"Write down exactly how many times your name came up. One you couldn't ask isn't a 0. It's "Not measured".

We covered why one question isn't enough to draw a conclusion, with the official documentation, in our last post.

Where doing this by hand gets stuck

One question with one AI takes three minutes. But your customers ask many questions, and there are many AIs to ask. With dozens of pages, you'd repeat the same work again and again. And when your name doesn't show up, you'd still be left not knowing what to fix.

That's the work Dit takes on. Enter a page URL in AIOudit, and Dit looks at how shoppers and AI read that page in one pass, then lays out what to work on first, in order. For videos, the same Dit listens to them on VIDEOudit.

Dit can't see your price competitiveness, stock, ads, seasonality or brand reputation, though. And which page an AI cites is ultimately up to each AI.

From here on, this blog will keep 'Dit's Observation Log', a record in numbers of how AI answers change from before a fix to after.

Years of work went into your site. For about the price of a coffee, Dit shows you how AI reads it. See how shoppers and AI read your page. Run it through AIOudit.

Sources

  1. ITU-R Recommendation M.1677-1 · International Morse code (2009-10, current version; codes for D, I and T; a dash equals 3 dots, gap inside a letter 1, gap between letters 3)
  2. ARRL · Learning Morse Code (short signal dit, long signal dah, learning by sound recommended)
  3. Google Search Central · In-depth guide to how Google Search works (three stages of crawling, indexing and serving; not every page goes through all of them; no guarantees; updated 2025-12-18)
  4. Google Search Central · AI features and your website (indexing and snippet eligibility, no special optimization, query fan-out for a wider range of links, updated 2025-12-10)
  5. OpenAI Help · Temporary Chat FAQ (doesn't use or create memories, not saved in chat history)